Vision

Elegance and harmony

Elegance, from our point of view, is nothing more than measure, grace, charm, and sober refinement.

And it is this, harvest after harvest, that guides the birth of our wines, as we continuously observe nature, its developments and manifestations, as we systematically listen to our wines through every step of their production, tasting and re-tasting what our winemakers have fashioned, as we ceaselessly strive to understand where precisely is that magical rest-point of equilibrium in what we have created. Our wines wish to reflect all this: never pompous, never contrary to nature’s quality standards, never disjunctive from the hallmarks of their terroir, never alien from their corner of earth.

In a word, judicious.

To our way of thinking, the concept of elegance cannot help but imply, and at the same time reinforce, that of harmony.

Harmony understood as chromatic and structural proportion of every wine, as selection of appropriate agronomic and oenological practices, as adoption of proper, and never forced, winemaking practices, as due and correct ageing in the bottle before release to the market.

This means, then, that the one-of-a-kindness of our wines, each produced with the fullest respect for the demands of terroir and the natural properties of the winemaking process, ensures that each assumes its own distinctive life and personality, representing something utterly unique as to style, aesthetics, and functionality.

“Simplicity is the essence of universality.”
Mahatma Gandhi

Universality

Our winemaking philosophy posits as a fundamental idea that a wine need not necessarily please at all costs.

Consumers have different tastes, different versions of quality, different cultural premises and approaches, at times diametrically opposed but equally worthy of respect.

Our wines strive always for elegance, for harmony, for the beauty that comes from quality.

Not unlike those works of art that, freed and no longer bound by our individual tastes, become recognised as universal, for their singular forcefulness and expressiveness.

“Talent wins games, but teamwork and intelligence wins championships.”
Michael Jordan

Teamwork

This is a concept that is often maligned, or, at best, poorly understood.

For us, however, it is a conviction and a production style: without teamwork we would have no winery, without sharing efforts at al levels we would have nothing to offer you.

We firmly believe that excellence must be evident at every step, in all stages of the process, in small details and in the care that each protagonist dedicates to his or her work.

This is the reason that at Conte Collalto we speak the same language, we pool our ideas, we share out responsibilities.

Not with assigning of blame, but with sharing of rewards.

And… it works!

“The customer is the most important part of the production line.”
Edwards Deming

Customer

This is the final recipient of all of our efforts, the final arrival point of our “doing business.”

It is to satisfy our clientele that we address all this, that we dedicate the closest attention to everything we do.

It is to ensure, through this, that our wines reach a consumer public as broad and diverse as possible, consumers who are able to appreciate the efforts we make and who, though their critical input, can inspire us to grow even further.

Our customer is the goal and the means, the seed and the fruit, the result and the process. Only thanks to the customer can we continuously and passionately plan what we perform, the means to achieve it, and–certainly not least–the road we still must travel to meet the many challenges we have eagerly set for ourselves.

 

We are working for all of you, to deserve you as customers.

“It is not so much our friends' help that helps us, as the confidence of their help.”
Epicurus

Service

Our understanding of the concept of service is intimately linked to that of our “total overall appearance,” which we could translate as the visual, outward styling of our customers’ needs.

It is our deeply-held conviction that every customer, or anyone somehow coming within the ambit of our activities, is a constructive bearer of criticism, ideas, suggestions, and proposals.

Such are the guiding principles that allow us each and every day to re-calibrate our activities in accord with our carefully-crafted winemaking philosophy, and to understand and evaluate the appropriateness of our direction.

Service also means keeping one’s gaze fixed, seriously and uninterruptedly, on the final consumer.

And keeping him and her up-to-date and informed, a co-participant in our initiatives, in our listening process.

Service is also timely resolution of any problems that may arise. And listening, observing.

But it is also the joy that comes from knowing that someone is fond of our products and for this reason must never be disappointed.